We engaged Top Line Sales because we needed to shore up our sales processes and procedures. We didn’t have goals, performance standards, incentive programs or sales agent expectations of any kind. Our management approach was to align with our agent sales people, almost as if we were their co-worker. We knew that to continue our positive revenue growth path, we needed to put a solid sales and sales management foundation in place and fast.
Top Line Sales helped us set clear sales agent expectations, establish reporting, implement a regular ‘all sales’ meeting program, develop a sales recognition program and more. They worked with us to put together a professional sales program. The pre and post sales organization assessment helped to direct our efforts which enabled us to accomplish quite a lot in a relatively short period of time. Top Line Sales also provided customized sales tools for our sales agents making them look much more prepared and professional in front of our customers.
As a result, we are confident in our ability to grow and we know that our sales will continue to go up. We even shored up our legal foundation (agent sales contract). Because of our relationship with Top Line Sales, sales management now has a clear line of sight between sales goals and revenue results.
Top Line Sales knows what needs to be done and is very easy to work with. All deliverables were met. All meetings had an agenda and were a great use of our time. We especially appreciated their timely and comprehensive recaps. They brought big company expertise to our small company and as a result we now have the professional sales program that we sought.