Sales Playbook Development

Top Line Sales works with your sales leadership teams to create a custom Sales Leadership Playbook for your company.

The benefits of a Sales Leadership Playbook include:

  • Consistency of approach leading to reliable outcomes
  • Capture of best practices elevating the skill set of all sales leaders
  • A predictable ‘System’ that yields improved results

Rev Up Your Sales Playbook Engine

Top Line Sales offers the following Sales Playbook Services:

Sales Playbook Development
Key Account Playbook Development
Sales Leader Playbook Development

What People Say About Us

Top Line Sales helped us develop our Sales Process/Playbook last year and the work is paying big dividends for our company. Our custom playbook included carefully thinking about each stage and all the attributes of our unique sales approach and included input from all the stakeholders in our company. Once developed, we rolled out via a series of hands-on training sessions. We are believers in the process, and we are already seeing strong results.


VP of Business Development, Commercial Construction Industry

When I assumed responsibility for Sales in addition to Marketing, it was clear to me that our organization had outgrown our Sales Playbook. And we faced a critical need to find some big new deals to achieve revenue goals. That’s why we hired Top Line Sales. Lisa was collaborative, engaging, and supportive to our sales team in both identification and approach, and our highly defined Sales Playbook became a key tool for Sales (and Marketing too!) where we were able to fully describe and support our large account process. And I can tell you, it worked!


Marketing & Client Services, Financial Services Industry
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