An all-new perspective on the executive relationship!

The TOP Seller Advantage: Powerful Strategies To Build Long-Term Executive Relationships

By: Lisa D. Magnuson

Foreword By: Jill Konrath

Are you looking for an edge to land that big contract or keep your largest customers secure? Discover proven techniques from sales leadership veteran, Lisa D. Magnuson, to cultivate executive relationships that will pay big dividends. Pair this with exclusive C-suite executive contributions that provide real-world insight into their expectations of sales professionals to take your sales to the TOP!

Shorten Your Sales Cycle

“The perfect blueprint for mastering the art of the B2B complex sale. Sales, especially strategic selling is about relationships and planning. Lisa’s book guides you through proven strategies and techniques to hone those long-term relationships.”
Alice R. Heiman
Alice Heiman, LLC
A book I’ll be giving to friends

“Building relationships with senior executives isn't just a strategy - it's a necessity in today's hyper-competitive environment. This book provides the reader with specific steps to begin and maintain those relationships. ”
Mark Fallon
The Berkshire Company
Extraordinary Depth

“This isn't just about how to get past the gatekeeper or how to get in the door for an opening sales call, it's about growing these significant relationships inside of companies that you hope to do business with for a very long time. ”
Barbara Weaver Smith
The Whale Hunters

Published Works

Free Pre-Call Planning Guide

The Top Line Sales pre-call planning tool will increase the effectiveness of your customer meetings.  It can be used during all stages of the selling process.  Advance planning ensures that all meeting participants are on the same page prior to important sales meetings.  Account based pre-call planning helps teams avoid sales ‘Stalls’ and accelerates close ratios.  Most importantly, solid pre-call planning helps sales people truly listen to their customers.

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Sales Toolkit

Additional Resources

Video
BrightTALK Webinar
Three Strategies to Avoid a 'Once and Done' Approach with C-Suite Executives
Guest Blogger
SalesPOP! Top Contributor
Lisa frequently contributes to Sales POP! - a modern digital magazine
Video
BrightTALK Webinar
The Power of Pro-Active Account Management
Guest Blogger/Member
WOMEN SalesPros
Sales expert member and guest blogger