By: Lisa D. Magnuson
Foreword By: Jill Konrath
Are you looking for an edge to land that big contract or keep your largest customers secure? Discover proven techniques from sales leadership veteran, Lisa D. Magnuson, to cultivate executive relationships that will pay big dividends. Pair this with exclusive C-suite executive contributions that provide real-world insight into their expectations of sales professionals to take your sales to the TOP!
The Top Line Sales pre-call planning tool will increase the effectiveness of your customer meetings. It can be used during all stages of the selling process. Advance planning ensures that all meeting participants are on the same page prior to important sales meetings. Account based pre-call planning helps teams avoid sales ‘Stalls’ and accelerates close ratios. Most importantly, solid pre-call planning helps sales people truly listen to their customers.
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