About

Meet the Mastermind Sales Strategist behind the

TOP Line Account™ System

Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts™. These clients boast of closed contracts totaling over $350 million in new revenue due to Lisa’s ‘roll up your sleeves’ approach to help her clients win.

Businesses who engage with Top Line Sales get results. No wonder that 100% of our business comes from referrals! Top Line Sales is also proud to report that 95% of our clients are repeat customers.

Top Line Sales has 30+ years of sales and sales leadership experience as well as an international network of trusted and vetted colleagues who can be put to work for the benefit of our clients. We have deep experience across a wide spectrum of industries including technology, software, medical device, healthcare, security and insurance.

Lisa has a certification in Change Management. She earned a Bachelor’s degree and graduated with honors from California Polytechnic State University in San Luis Obispo, CA.

Ready To Start Landing TOP Line Accounts™?

503.753.5209

Published Author

Lisa is a published author of more than 250 articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™.  She is frequently featured on radio shows, webinars and in social media.

Significant Book Contributions by Lisa Magnuson include:

Top Line Sales worked with the account management team, several executives and two segment CEOs to prepare the bid response and refine our finalist presentation and interview. The retention of this client was worth more than 20X our investment in their services.

Brad Garrigues
Chief Sales & Marketing Officer

Top Line Sales has done strategic sales training, customer service strategic training and general strategic sales consulting for us since 2012. We don’t use a lot of consultants but Top Line Sales is the exception. Before working with Top Line Sales we didn’t have a strategic sales process and did very little in terms of strategic thinking with regards to selling to our clients. Since working with Top Line Sales, we are much better prepared and have a significantly bigger impact with our clients. Top Line Sales has helped us to present ourselves with a much higher level of professionalism.… “Helped us to retain our largest client”

Chris Feryn
President

We are extremely happy with the results to date. We had our first new account success (a big win for us) and have made solid headway on strategies for our other target prospects and largest customers. We’re well on our way to building our playbook and sales process as well.

Kellan Lancaster
Business Development

CTX, A Xerox Company hired Top Line Sales to work with and train our top AE’s, Managers and Sales Leaders over a two month period around identifying, developing and closing really big deals.  Most impactful was the approach around pre-call planning and the structure of the account strategy meetings.  Everyone walked away with something they could use immediately.  Our group was engaged from the first session through the last session.  They took the training seriously, completed all the homework and put their full attention into every exercise. Working with Top Line Sales helped us focus in on account specific opportunities… “Most impactful was the approach around pre-call planning”

Kyle Marvin
President

The Oregon Employment Department, in partnership with Worksystems, Inc., selected Lisa to provide outreach and business development training for approximately 60 regional staff (Portland, Clackamas and SW Washington) WorkSource staff who work directly with local businesses. Lisa’s pre-planning with our leadership team was very valuable and led to an overwhelmingly successful training session. Lisa has a solid grasp of sales techniques and provided our staff with a strong framework to promote the services and products that WorkSource offers our business customer. Not only were her training materials on target to meet our needs, but her facilitation of the material was… “Overwhelmingly successful training session”

Robert Brown
Area Manager
WorkSource Oregon Employment Department