About

Meet the Mastermind Sales Strategist behind the

TOP Line Account™ System

Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts™. These clients boast of closed contracts totaling over $350 million in new revenue due to Lisa’s ‘roll up your sleeves’ approach to help her clients win.

Businesses who engage with Top Line Sales get results. No wonder that 100% of our business comes from referrals! Top Line Sales is also proud to report that 95% of our clients are repeat customers.

Top Line Sales has 30+ years of sales and sales leadership experience as well as an international network of trusted and vetted colleagues who can be put to work for the benefit of our clients. We have deep experience across a wide spectrum of industries including technology, software, medical device, healthcare, security and insurance.

Lisa has a certification in Change Management. She earned a Bachelor’s degree and graduated with honors from California Polytechnic State University in San Luis Obispo, CA.

Ready To Start Landing TOP Line Accounts™?

503.753.5209

Published Author

Lisa is a published author of more than 250 articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™.  She is frequently featured on radio shows, webinars and in social media.

Significant Book Contributions by Lisa Magnuson include:

The Oregon Employment Department, in partnership with Worksystems, Inc., selected Lisa to provide outreach and business development training for approximately 60 regional staff (Portland, Clackamas and SW Washington) WorkSource staff who work directly with local businesses. Lisa’s pre-planning with our leadership team was very valuable and led to an overwhelmingly successful training session. Lisa has a solid grasp of sales techniques and provided our staff with a strong framework to promote the services and products that WorkSource offers our business customer. Not only were her training materials on target to meet our needs, but her facilitation of the material was… “Overwhelmingly successful training session”

Robert Brown
Area Manager
WorkSource Oregon Employment Department

Working with Top Line Sales, we’ve learned to look back to move forward. This approach has translated into greater consistency and higher peaks in the volume of closed sales.

Mark M. Fallon
President & CEO

Oregon Freeze Dry (OFD) engaged Top Line Sales (TLS) to provide expert sales assistance in developing and documenting our sales process, sales leadership playbook and conducting a Strategic Sales Workshop series. The biggest impact in working with Top Line Sales in development of the Sales Leadership Playbook was shortening the time to productivity for our new Sales Director and providing clear expectations for the department. Top Line Sales led us through the creation of the table of contents, offered perspective and insights on each area and worked with us step by step to ‘get it done’. Top Line Sales suggested… “Far reaching returns”

Jeni Billups
Senior Vice President, Sales & Marketing

The Sales Executive Mastermind Group might be a good fit for you. I’ve been a member since 2014 and have found tremendous value in the diverse perspectives of Sales VP’s from varying industries and company sizes.

Grant Lawson
Managing Director, VP of Sales

Top Line Sales has helped us develop and
close many large accounts over the years. A recent ‘win’ represented both
significant top line revenue as well as bottom line impact. In fact, it was
the second largest deal in the country for the product and services set.

Grant Lawson
Managing Director, VP of Sales