Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts™. These clients boast of closed contracts totaling over $350 million in new revenue due to Lisa’s ‘roll up your sleeves’ approach to help her clients win.
Businesses who engage with Top Line Sales get results. No wonder that 100% of our business comes from referrals! Top Line Sales is also proud to report that 95% of our clients are repeat customers.
Top Line Sales has 30+ years of sales and sales leadership experience as well as an international network of trusted and vetted colleagues who can be put to work for the benefit of our clients. We have deep experience across a wide spectrum of industries including technology, software, medical device, healthcare, security and insurance.
Lisa has a certification in Change Management. She earned a Bachelor’s degree and graduated with honors from California Polytechnic State University in San Luis Obispo, CA.
Lisa is a published author of more than 250 articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™. She is frequently featured on radio shows, webinars and in social media.
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We engaged Top Line Sales because we needed to shore up our sales processes and procedures. We didn’t have goals, performance standards, incentive programs or sales agent expectations of any kind. Our management approach was to align with our agent sales people, almost as if we were their co-worker. We knew that to continue our positive revenue growth path, we needed to put a solid sales and sales management foundation in place and fast. Top Line Sales helped us set clear sales agent expectations, establish reporting, implement a regular ‘all sales’ meeting program, develop a sales recognition program and more.… “Top Line Sales knows what needs to be done”
Top Line Sales worked with the account management team, several executives and two segment CEOs to prepare the bid response and refine our finalist presentation and interview. The retention of this client was worth more than 20X our investment in their services.
I joined the group as it formed in early 2014. At the time I jumped at the opportunity to be part of a small group of like-minded sales leadership professionals. I have grown tremendously as a result of the group through the structure of regular meetings, planning, goal focus and gaining expert advice. However, the power of group really came to play last year during my job transition. Not only did the group help me in every aspect of my job search, but one of the members introduced me to the person who ultimately led to securing the VP of… “One of the highlights of my professional growth and leadership”
Oregon Freeze Dry (OFD) engaged Top Line Sales (TLS) to provide expert sales assistance in developing and documenting our sales process, sales leadership playbook and conducting a Strategic Sales Workshop series. The biggest impact in working with Top Line Sales in development of the Sales Leadership Playbook was shortening the time to productivity for our new Sales Director and providing clear expectations for the department. Top Line Sales led us through the creation of the table of contents, offered perspective and insights on each area and worked with us step by step to ‘get it done’. Top Line Sales suggested… “Far reaching returns”
I joined the Sales Executive Mastermind Group in early 2017 as part of my professional growth and development program. I was interested in forming deeper relationships with a group of peers outside of my company. I found the group friendly and focused – all experienced sales leaders. The meetings are well run. The aspect that I enjoyed most was the strategic issue resolution included in most of the meetings. The structured approach to quickly and efficiently diving into one of the sales leader’s issues using the collective experience and expertise of the group to offer input, advice and point out… “The flow of exercise makes it valuable for all involved”