About

Meet the Mastermind Sales Strategist behind the

TOP Line Account™ System

Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts™. These clients boast of closed contracts totaling over $350 million in new revenue due to Lisa’s ‘roll up your sleeves’ approach to help her clients win.

Businesses who engage with Top Line Sales get results. No wonder that 100% of our business comes from referrals! Top Line Sales is also proud to report that 95% of our clients are repeat customers.

Top Line Sales has 30+ years of sales and sales leadership experience as well as an international network of trusted and vetted colleagues who can be put to work for the benefit of our clients. We have deep experience across a wide spectrum of industries including technology, software, medical device, healthcare, security and insurance.

Lisa has a certification in Change Management. She earned a Bachelor’s degree and graduated with honors from California Polytechnic State University in San Luis Obispo, CA.

Ready To Start Landing TOP Line Accounts™?

503.753.5209

Published Author

Lisa is a published author of more than 250 articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™.  She is frequently featured on radio shows, webinars and in social media.

Significant Book Contributions by Lisa Magnuson include:

We found the program extremely comprehensive, yet practical

We have embraced the concepts and tools that Top Line Sales brought to HealthCo and feel confident that they will continue to produce results for our sales group.

Jason Porter
Vice President Sales & Marketing

Tremendous value in the diverse perspectives of Sales VP’s

The Sales Executive Mastermind Group might be a good fit for you. I’ve been a member since 2014 and have found tremendous value in the diverse perspectives of Sales VP’s from varying industries and company sizes.

Grant Lawson
Managing Director, VP of Sales

Most valuable to us was the custom framework

Lisa Magnuson was excellent to work with to build the content in an effective format that captured the key messaging we want in our training curriculum materials.

Margaret Hay
Manager, Customer Solutions & Sales Operations

Top Line Sales knows what needs to be done

We engaged Top Line Sales because we needed to shore up our sales processes and procedures. We didn’t have goals, performance standards, incentive programs or sales agent expectations of any kind. Our management approach was to align with our agent sales people, almost as if we were their co-worker. We knew that to continue our positive revenue growth path, we needed to put a solid sales and sales management foundation in place and fast. Top Line Sales helped us set clear sales agent expectations, establish reporting, implement a regular ‘all sales’ meeting program, develop a sales recognition program and more.… “Top Line Sales knows what needs to be done”

Sandy Barnes
Sales and Customer Relations Manager

Most impactful was the approach around pre-call planning

CTX, A Xerox Company hired Top Line Sales to work with and train our top AE’s, Managers and Sales Leaders over a two month period around identifying, developing and closing really big deals.  Most impactful was the approach around pre-call planning and the structure of the account strategy meetings.  Everyone walked away with something they could use immediately.  Our group was engaged from the first session through the last session.  They took the training seriously, completed all the homework and put their full attention into every exercise. Working with Top Line Sales helped us focus in on account specific opportunities… “Most impactful was the approach around pre-call planning”

Kyle Marvin
President