About

Meet the Mastermind Sales Strategist behind the

TOP Line Account™ System

Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts™. These clients boast of closed contracts totaling over $350 million in new revenue due to Lisa’s ‘roll up your sleeves’ approach to help her clients win.

Businesses who engage with Top Line Sales get results. No wonder that 100% of our business comes from referrals! Top Line Sales is also proud to report that 95% of our clients are repeat customers.

Top Line Sales has 30+ years of sales and sales leadership experience as well as an international network of trusted and vetted colleagues who can be put to work for the benefit of our clients. We have deep experience across a wide spectrum of industries including technology, software, medical device, healthcare, security and insurance.

Lisa has a certification in Change Management. She earned a Bachelor’s degree and graduated with honors from California Polytechnic State University in San Luis Obispo, CA.

Ready To Start Landing TOP Line Accounts™?

503.753.5209

Published Author

Lisa is a published author of more than 250 articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™.  She is frequently featured on radio shows, webinars and in social media.

Significant Book Contributions by Lisa Magnuson include:

Highly Recommend Top Line Sales

Top Line Sales has helped us develop and
close many large accounts over the years. A recent ‘win’ represented both
significant top line revenue as well as bottom line impact. In fact, it was
the second largest deal in the country for the product and services set.

Grant Lawson
Managing Director, VP of Sales

A fantastic sales leadership retreat

Providence Health Plans recently engaged Top Line Sales to work with our sales leadership team to refresh our Sales Leadership Playbook. Top Line Sales did a great job of involving the entire leadership team in the process from beginning to end. As a result, the sales directors, managers and supervisors feel ownership and accountability to the best practices that were carefully cultivated throughout the Playbook. Lisa’s methodical approach meant that we stayed on track throughout the process from interviews, development of playbook content, revisions, presentations to operationalize and ultimately a fantastic sales leadership Retreat. The Retreat was the most engaging… “A fantastic sales leadership retreat”

Michael Cembrola
AVP, Sales and Account Services

We found the program extremely comprehensive, yet practical

We have embraced the concepts and tools that Top Line Sales brought to HealthCo and feel confident that they will continue to produce results for our sales group.

Jason Porter
Vice President Sales & Marketing

Most impactful was the approach around pre-call planning

CTX, A Xerox Company hired Top Line Sales to work with and train our top AE’s, Managers and Sales Leaders over a two month period around identifying, developing and closing really big deals.  Most impactful was the approach around pre-call planning and the structure of the account strategy meetings.  Everyone walked away with something they could use immediately.  Our group was engaged from the first session through the last session.  They took the training seriously, completed all the homework and put their full attention into every exercise. Working with Top Line Sales helped us focus in on account specific opportunities… “Most impactful was the approach around pre-call planning”

Kyle Marvin
President

Tremendous value in the diverse perspectives of Sales VP’s

The Sales Executive Mastermind Group might be a good fit for you. I’ve been a member since 2014 and have found tremendous value in the diverse perspectives of Sales VP’s from varying industries and company sizes.

Grant Lawson
Managing Director, VP of Sales