About

Meet the Mastermind Sales Strategist behind the

TOP Line Account™ System

Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts™. These clients boast of closed contracts totaling over $350 million in new revenue due to Lisa’s ‘roll up your sleeves’ approach to help her clients win.

Businesses who engage with Top Line Sales get results. No wonder that 100% of our business comes from referrals! Top Line Sales is also proud to report that 95% of our clients are repeat customers.

Top Line Sales has 30+ years of sales and sales leadership experience as well as an international network of trusted and vetted colleagues who can be put to work for the benefit of our clients. We have deep experience across a wide spectrum of industries including technology, software, medical device, healthcare, security and insurance.

Lisa has a certification in Change Management. She earned a Bachelor’s degree and graduated with honors from California Polytechnic State University in San Luis Obispo, CA.

Ready To Start Landing TOP Line Accounts™?

503.753.5209

Published Author

Lisa is a published author of more than 250 articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™.  She is frequently featured on radio shows, webinars and in social media.

Significant Book Contributions by Lisa Magnuson include:

Working with Top Line Sales, we’ve learned to look back to move forward. This approach has translated into greater consistency and higher peaks in the volume of closed sales.

Mark M. Fallon
President & CEO

We are extremely happy with the results to date. We had our first new account success (a big win for us) and have made solid headway on strategies for our other target prospects and largest customers. We’re well on our way to building our playbook and sales process as well.

Kellan Lancaster
Business Development

Providence Health Plans recently engaged Top Line Sales to work with our sales leadership team to refresh our Sales Leadership Playbook. Top Line Sales did a great job of involving the entire leadership team in the process from beginning to end. As a result, the sales directors, managers and supervisors feel ownership and accountability to the best practices that were carefully cultivated throughout the Playbook. Lisa’s methodical approach meant that we stayed on track throughout the process from interviews, development of playbook content, revisions, presentations to operationalize and ultimately a fantastic sales leadership Retreat. The Retreat was the most engaging… “A fantastic sales leadership retreat”

Michael Cembrola
AVP, Sales and Account Services

Our revenue growth, especially with critical accounts, has been exponential and the foundational work done by Top Line Sales has certainly contributed to our success.

Renee Capovilla
Senior Manager of Sales Enablement

Oregon Freeze Dry (OFD) engaged Top Line Sales (TLS) to provide expert sales assistance in developing and documenting our sales process, sales leadership playbook and conducting a Strategic Sales Workshop series. The biggest impact in working with Top Line Sales in development of the Sales Leadership Playbook was shortening the time to productivity for our new Sales Director and providing clear expectations for the department. Top Line Sales led us through the creation of the table of contents, offered perspective and insights on each area and worked with us step by step to ‘get it done’. Top Line Sales suggested… “Far reaching returns”

Jeni Billups
Senior Vice President, Sales & Marketing