About

Meet the Mastermind Sales Strategist behind the

TOP Line Account™ System

Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts™. These clients boast of closed contracts totaling over $350 million in new revenue due to Lisa’s ‘roll up your sleeves’ approach to help her clients win.

Businesses who engage with Top Line Sales get results. No wonder that 100% of our business comes from referrals! Top Line Sales is also proud to report that 95% of our clients are repeat customers.

Top Line Sales has 30+ years of sales and sales leadership experience as well as an international network of trusted and vetted colleagues who can be put to work for the benefit of our clients. We have deep experience across a wide spectrum of industries including technology, software, medical device, healthcare, security and insurance.

Lisa has a certification in Change Management. She earned a Bachelor’s degree and graduated with honors from California Polytechnic State University in San Luis Obispo, CA.

Ready To Start Landing TOP Line Accounts™?

503.753.5209

Published Author

Lisa is a published author of more than 250 articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™.  She is frequently featured on radio shows, webinars and in social media.

Significant Book Contributions by Lisa Magnuson include:

The flow of exercise makes it valuable for all involved

I joined the Sales Executive Mastermind Group in early 2017 as part of my professional growth and development program. I was interested in forming deeper relationships with a group of peers outside of my company. I found the group friendly and focused – all experienced sales leaders. The meetings are well run. The aspect that I enjoyed most was the strategic issue resolution included in most of the meetings. The structured approach to quickly and efficiently diving into one of the sales leader’s issues using the collective experience and expertise of the group to offer input, advice and point out… “The flow of exercise makes it valuable for all involved”

David Brown
Vice President of Business Services
Oregon/SW Washington

Tremendous value in the diverse perspectives of Sales VP’s

The Sales Executive Mastermind Group might be a good fit for you. I’ve been a member since 2014 and have found tremendous value in the diverse perspectives of Sales VP’s from varying industries and company sizes.

Grant Lawson
Managing Director, VP of Sales

Exceeded our expectations

The impact for our organization is increased consistency and clarity with regards to our sales efforts.

Rechelle Day, MBA
Outreach Services

Helped us to retain our largest client

Top Line Sales has done strategic sales training, customer service strategic training and general strategic sales consulting for us since 2012. We don’t use a lot of consultants but Top Line Sales is the exception. Before working with Top Line Sales we didn’t have a strategic sales process and did very little in terms of strategic thinking with regards to selling to our clients. Since working with Top Line Sales, we are much better prepared and have a significantly bigger impact with our clients. Top Line Sales has helped us to present ourselves with a much higher level of professionalism.… “Helped us to retain our largest client”

Chris Feryn
President

Most impactful was the approach around pre-call planning

CTX, A Xerox Company hired Top Line Sales to work with and train our top AE’s, Managers and Sales Leaders over a two month period around identifying, developing and closing really big deals.  Most impactful was the approach around pre-call planning and the structure of the account strategy meetings.  Everyone walked away with something they could use immediately.  Our group was engaged from the first session through the last session.  They took the training seriously, completed all the homework and put their full attention into every exercise. Working with Top Line Sales helped us focus in on account specific opportunities… “Most impactful was the approach around pre-call planning”

Kyle Marvin
President