About

Meet the Mastermind Sales Strategist behind the

TOP Line Account™ System

Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts™. These clients boast of closed contracts totaling over $350 million in new revenue due to Lisa’s ‘roll up your sleeves’ approach to help her clients win.

Businesses who engage with Top Line Sales get results. No wonder that 100% of our business comes from referrals! Top Line Sales is also proud to report that 95% of our clients are repeat customers.

Top Line Sales has 30+ years of sales and sales leadership experience as well as an international network of trusted and vetted colleagues who can be put to work for the benefit of our clients. We have deep experience across a wide spectrum of industries including technology, software, medical device, healthcare, security and insurance.

Lisa has a certification in Change Management. She earned a Bachelor’s degree and graduated with honors from California Polytechnic State University in San Luis Obispo, CA.

Ready To Start Landing TOP Line Accounts™?

503.753.5209

Published Author

Lisa is a published author of more than 250 articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™.  She is frequently featured on radio shows, webinars and in social media.

Significant Book Contributions by Lisa Magnuson include:

Our revenue growth has been exponential

Our revenue growth, especially with critical accounts, has been exponential and the foundational work done by Top Line Sales has certainly contributed to our success.

Renee Capovilla
Senior Manager of Sales Enablement

TLS is an integral part of planning process

Working with Top Line Sales, we’ve learned to look back to move forward. This approach has translated into greater consistency and higher peaks in the volume of closed sales.

Mark M. Fallon
President & CEO

One of the highlights of my professional growth and leadership

I joined the group as it formed in early 2014. At the time I jumped at the opportunity to be part of a small group of like-minded sales leadership professionals. I have grown tremendously as a result of the group through the structure of regular meetings, planning, goal focus and gaining expert advice. However, the power of group really came to play last year during my job transition. Not only did the group help me in every aspect of my job search, but one of the members introduced me to the person who ultimately led to securing the VP of… “One of the highlights of my professional growth and leadership”

Jim Andrews
VP of Sales

A fantastic sales leadership retreat

Providence Health Plans recently engaged Top Line Sales to work with our sales leadership team to refresh our Sales Leadership Playbook. Top Line Sales did a great job of involving the entire leadership team in the process from beginning to end. As a result, the sales directors, managers and supervisors feel ownership and accountability to the best practices that were carefully cultivated throughout the Playbook. Lisa’s methodical approach meant that we stayed on track throughout the process from interviews, development of playbook content, revisions, presentations to operationalize and ultimately a fantastic sales leadership Retreat. The Retreat was the most engaging… “A fantastic sales leadership retreat”

Michael Cembrola
AVP, Sales and Account Services

Exceeded our expectations

The impact for our organization is increased consistency and clarity with regards to our sales efforts.

Rechelle Day, MBA
Outreach Services