About

Meet the Mastermind Sales Strategist behind the

TOP Line Account™ System

Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts™. These clients boast of closed contracts totaling over $300 million in new revenue due to Lisa’s ‘roll up your sleeves’ approach to help her clients win.

Businesses who engage with Top Line Sales get results. No wonder that 100% of our business comes from referrals! Top Line Sales is also proud to report that 95% of our clients are repeat customers.

Top Line Sales has 30+ years of sales and sales leadership experience as well as an international network of trusted and vetted colleagues who can be put to work for the benefit of our clients. We have deep experience across a wide spectrum of industries including technology, software, medical device, healthcare, security and insurance.

Lisa has a certification in Change Management. She earned a Bachelor’s degree and graduated with honors from California Polytechnic State University in San Luis Obispo, CA.

Ready To Start Landing TOP Line Accounts™?

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Published Author

Lisa is a published author of more than 100 articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™.  She is frequently featured on radio shows, webinars and in social media.

Significant Book Contributions by Lisa Magnuson include:

Top Line Sales has done strategic sales training, customer service strategic training and general strategic sales consulting for us since 2012. We don’t use a lot of consultants but Top Line Sales is the exception. Before working with Top Line Sales we didn’t have a strategic sales process and did very little in terms of strategic thinking with regards to selling to our clients. Since working with Top Line Sales, we are much better prepared and have a significantly bigger impact with our clients. Top Line Sales has helped us to present ourselves with a much higher level of professionalism.… “Helped us to retain our largest client”

Chris Feryn
President

The Oregon Employment Department, in partnership with Worksystems, Inc., selected Lisa to provide outreach and business development training for approximately 60 regional staff (Portland, Clackamas and SW Washington) WorkSource staff who work directly with local businesses. Lisa’s pre-planning with our leadership team was very valuable and led to an overwhelmingly successful training session. Lisa has a solid grasp of sales techniques and provided our staff with a strong framework to promote the services and products that WorkSource offers our business customer. Not only were her training materials on target to meet our needs, but her facilitation of the material was… “Overwhelmingly successful training session”

Robert Brown
Area Manager
WorkSource Oregon Employment Department

Lisa Magnuson was excellent to work with to build the content in an effective format that captured the key messaging we want in our training curriculum materials.

Margaret Hay
Manager, Customer Solutions & Sales Operations

Oregon Freeze Dry (OFD) engaged Top Line Sales (TLS) to provide expert sales assistance in developing and documenting our sales process, sales leadership playbook and conducting a Strategic Sales Workshop series. The biggest impact in working with Top Line Sales in development of the Sales Leadership Playbook was shortening the time to productivity for our new Sales Director and providing clear expectations for the department. Top Line Sales led us through the creation of the table of contents, offered perspective and insights on each area and worked with us step by step to ‘get it done’. Top Line Sales suggested… “Far reaching returns”

Jeni Billups
Senior Vice President, Sales & Marketing

I joined the group as it formed in early 2014. At the time I jumped at the opportunity to be part of a small group of like-minded sales leadership professionals. I have grown tremendously as a result of the group through the structure of regular meetings, planning, goal focus and gaining expert advice. However, the power of group really came to play last year during my job transition. Not only did the group help me in every aspect of my job search, but one of the members introduced me to the person who ultimately led to securing the VP of… “One of the highlights of my professional growth and leadership”

Jim Andrews
VP of Sales