About

Meet the Mastermind Sales Strategist behind the

TOP Line Account™ System

Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts™. These clients boast of closed contracts totaling over $300 million in new revenue due to Lisa’s ‘roll up your sleeves’ approach to help her clients win.

Businesses who engage with Top Line Sales get results. No wonder that 100% of our business comes from referrals! Top Line Sales is also proud to report that 95% of our clients are repeat customers.

Top Line Sales has 30+ years of sales and sales leadership experience as well as an international network of trusted and vetted colleagues who can be put to work for the benefit of our clients. We have deep experience across a wide spectrum of industries including technology, software, medical device, healthcare, security and insurance.

Lisa has a certification in Change Management. She earned a Bachelor’s degree and graduated with honors from California Polytechnic State University in San Luis Obispo, CA.

Ready To Start Landing TOP Line Accounts™?

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Published Author

Lisa is a published author of more than 100 articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™.  She is frequently featured on radio shows, webinars and in social media.

Significant Book Contributions by Lisa Magnuson include:

Providence Health Plans recently engaged Top Line Sales to work with our sales leadership team to refresh our Sales Leadership Playbook. Top Line Sales did a great job of involving the entire leadership team in the process from beginning to end. As a result, the sales directors, managers and supervisors feel ownership and accountability to the best practices that were carefully cultivated throughout the Playbook. Lisa’s methodical approach meant that we stayed on track throughout the process from interviews, development of playbook content, revisions, presentations to operationalize and ultimately a fantastic sales leadership Retreat. The Retreat was the most engaging… “A fantastic sales leadership retreat”

Michael Cembrola
AVP, Sales and Account Services

Providence Health Plans recently engaged Top Line Sales to provide a customized sales coaching program focused on helping us build our approach to landing new whale size accounts. Because of their experience and objectivity, Top Line Sales helped us avoid several unproductive paths. Conversely they provided us with simple course corrections which put us back on track to achieve the results we seek. They also made sure that our program is built on a solid foundation – clear goals, program descriptions, documented sales process, resources, differentiators, effective presentations and more. Two really useful tools that we customized for our purposes… “Top Line Sales added timely expertise”

Peter Seeley
Manager, Business Development

Oregon Freeze Dry (OFD) engaged Top Line Sales (TLS) to provide expert sales assistance in developing and documenting our sales process, sales leadership playbook and conducting a Strategic Sales Workshop series. The biggest impact in working with Top Line Sales in development of the Sales Leadership Playbook was shortening the time to productivity for our new Sales Director and providing clear expectations for the department. Top Line Sales led us through the creation of the table of contents, offered perspective and insights on each area and worked with us step by step to ‘get it done’. Top Line Sales suggested… “Far reaching returns”

Jeni Billups
Senior Vice President, Sales & Marketing

We have embraced the concepts and tools that Top Line Sales brought to HealthCo and feel confident that they will continue to produce results for our sales group.

Jason Porter
Vice President Sales & Marketing

Working with Top Line Sales, we’ve learned to look back to move forward. This approach has translated into greater consistency and higher peaks in the volume of closed sales.

Mark M. Fallon
President & CEO