About

Meet the Mastermind Sales Strategist behind the

TOP Line Account™ System

Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts™. These clients boast of closed contracts totaling over $300 million in new revenue due to Lisa’s ‘roll up your sleeves’ approach to help her clients win.

Businesses who engage with Top Line Sales get results. No wonder that 100% of our business comes from referrals! Top Line Sales is also proud to report that 95% of our clients are repeat customers.

Top Line Sales has 30+ years of sales and sales leadership experience as well as an international network of trusted and vetted colleagues who can be put to work for the benefit of our clients. We have deep experience across a wide spectrum of industries including technology, software, medical device, healthcare, security and insurance.

Lisa has a certification in Change Management. She earned a Bachelor’s degree and graduated with honors from California Polytechnic State University in San Luis Obispo, CA.

Ready To Start Landing TOP Line Accounts™?

503.753.5209

Published Author

Lisa is a published author of more than 100 articles on sales topics ranging from pre-call planning to landing TOP Line Accounts™.  She is frequently featured on radio shows, webinars and in social media.

Significant Book Contributions by Lisa Magnuson include:

Providence Health Plans recently engaged Top Line Sales to work with our sales leadership team to refresh our Sales Leadership Playbook. Top Line Sales did a great job of involving the entire leadership team in the process from beginning to end. As a result, the sales directors, managers and supervisors feel ownership and accountability to the best practices that were carefully cultivated throughout the Playbook. Lisa’s methodical approach meant that we stayed on track throughout the process from interviews, development of playbook content, revisions, presentations to operationalize and ultimately a fantastic sales leadership Retreat. The Retreat was the most engaging… “A fantastic sales leadership retreat”

Michael Cembrola
AVP, Sales and Account Services

Top Line Sales worked with the account management team, several executives and two segment CEOs to prepare the bid response and refine our finalist presentation and interview. The retention of this client was worth more than 20X our investment in their services.

Brad Garrigues
Chief Sales & Marketing Officer

Lisa Magnuson was excellent to work with to build the content in an effective format that captured the key messaging we want in our training curriculum materials.

Margaret Hay
Manager, Customer Solutions & Sales Operations

CTX, A Xerox Company hired Top Line Sales to work with and train our top AE’s, Managers and Sales Leaders over a two month period around identifying, developing and closing really big deals.  Most impactful was the approach around pre-call planning and the structure of the account strategy meetings.  Everyone walked away with something they could use immediately.  Our group was engaged from the first session through the last session.  They took the training seriously, completed all the homework and put their full attention into every exercise. Working with Top Line Sales helped us focus in on account specific opportunities… “Most impactful was the approach around pre-call planning”

Kyle Marvin
President

We have embraced the concepts and tools that Top Line Sales brought to HealthCo and feel confident that they will continue to produce results for our sales group.

Jason Porter
Vice President Sales & Marketing