Top Line Sales, founded by Lisa Magnuson in 2005, has a proven track record of winning Big, Complex B2B Contracts.

Lisa advises Sales VP’s and Sales Leaders of companies who want to grow their business through closing larger deals. She calls them 5X deals or contracts worth about five times their average contract size.

Sales VP’s need their senior sales executives to close their largest opportunities – every time. Yet, complex opportunities are long and messy. They require a higher level of sales execution.

Lisa guides seasoned opportunity teams, including sales leaders, senior account executives and other key team members to deliver on their biggest opportunities.

Lisa’s clients have won millions in new contracts using The Top Line Sales Toolkit™.

Connect with Lisa

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Why Top Line Sales

Sales Leaders who engage with Top Line Sales get results. No wonder that 95% of our business comes from referrals and 90% of our clients are repeat customers.
Lisa has a certification in Change Management which she uses to help her clients embrace new ways of developing and closing strategic contracts.
Top Line Sales actively maintains a tight-knit network of trusted colleagues who can be put to work for the benefit of our clients.

Lisa is the author of

Two Award Winning Books


The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly

The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships

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